Wednesday, October 24, 2012

Creativity

Creativity can be described as unique, innovative, and inspirational forms of thinking or representations of one's unique, innovative, and inspirational thoughts. Over time people have become creative in the way they use new digital technologies. First of all, it was extremely creative and innovative to design hardware such as computers, smartphones, and digital cameras that perform unbelievably powerful functions. This hardware can only be used with the proper software, which also is an immensely creative and innovative technology. With this new software came applications and websites such as Youtube, Twitter, Flickr, and many other's as well. With these few resources individual's ability to be creative and share their creativity is limitless. With the use of cameras, computers, and certain types of software individuals can shoot a video, make background music, and edit the entire production. Finally, when the production is complete this individual can post the video to the many websites that provide members with the ability to publicize their work. These channels for sharing creative work include the three websites stated above (Youtube, twitter, and Flickr), Myspace,  Facebook, Instagram, Google and others. In the article The New Math of Mashups, Mark Vidler describes how the simplicity of being musically creative is due to the fact that “You don’t need a distributor, because your distribution is the Internet. You don’t need a record label, because it’s your bedroom, and you don’t need a recording studio, because that’s your computer. You do it all yourself.” This means that a single person alone can creatively make music with the use of their computer and publicize this music using the internet, eliminating the need for other parties to help with recording and distribution. The simplicity of publicizing a creative work has sparked the growth in people's creativity. Millions of creative videos are being posted to Youtube everyday, which is evidence that people feel more inclined to be creative. The power of an individual to publicize their work has motivated people and has been a major influence on the creative works that exist today. 


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